Why is there focus on the way Kate McCann looks?

There has been allot of focus in the media on the way people look and the effect that has on the public perceptions of such people as 0 sized models and celebrities. The McCs have PR experts who can play the media games to perfection, this is a vain attempt of these people to fool us into thinking that we are ignorant enough to believe Kate is guilty simply because we are jealous of the way she looks, and not because she is guilty of leaving 3 children under 4 years of age alone in a strange country.